As customer acquisition costs rise, conversational AI search offers a high-intent organic channel. Audit your DTC store to make sure AI shopping assistants recommend your products.
Run a live, real-time audit against 14 AI crawlers & 80+ generative ranking signals.
Ensures Product, Offer, price, and availability JSON-LD nodes exist in initial server response.
Verifies OAI-SearchBot and PerplexityBot are not accidentally blocked in Shopify robots.txt.
Confirms product descriptions render in server HTML without requiring client JavaScript hydration.
Measures server response time on Shopify CDN edge servers to prevent bot timeout drop-offs.
Evaluates your brand about page and product copy for LLM RAG vector chunking.
Creates a clean Markdown navigation map for LLMs to index product lines without web bloat.
Shopify stores frequently experience AI visibility issues due to three factors: (1) default robots.txt setups that restrict crawling of specific collections or search paths; (2) product catalog apps that inject product descriptions via client-side JavaScript, rendering text invisible to AI crawlers; and (3) missing or incomplete JSON-LD Offer and AggregateRating schema on customized theme templates. Running an AI Visibility audit identifies these Shopify-specific bottlenecks immediately.
ChatGPT relies on OAI-SearchBot to fetch live product specs, pricing, and availability. For your DTC products to appear in ChatGPT shopping comparisons, your product pages must: (1) explicitly allow OAI-SearchBot in robots.txt; (2) serve product titles, descriptions, and prices in raw HTML; (3) contain valid Schema.org Product and Offer JSON-LD markup; and (4) respond with TTFB under 400ms.
An /llms.txt file allows DTC brands to control their narrative in AI answer engines. By providing a clean Markdown index of your brand story, core ingredient/material sourcing, sustainability credentials, and top product categories, you give LLMs authoritative, token-efficient context. When consumers ask AI engines about your brand values or product origins, the LLM quotes directly from your /llms.txt file.
PerplexityBot parses product variants by inspecting Schema.org Product markup containing multiple Offer nodes or HasVariant properties. If your store relies entirely on JavaScript dropdowns without updating raw HTML canonicals or JSON-LD arrays, Perplexity will only index the default variant. Providing structured variant data ensures all SKU variations are indexable by AI shopping engines.
Blocking GPTBot or ClaudeBot prevents AI model creators from training on your web text and assets. However, blocking OAI-SearchBot or PerplexityBot will completely erase your DTC store from live conversational search results. To protect IP while maintaining sales channels, block model training bots (GPTBot, ClaudeBot) but explicitly permit live search bots (OAI-SearchBot, PerplexityBot).
DTC brands measure GEO using an 80-metric audit evaluating crawler access, Product & Offer JSON-LD completeness, server response speed, Flesch reading ease, and entity linking (sameAs). The THC AI Visibility Auditor scores your store from 0–100 and generates actionable fixes tailored to ecommerce platforms like Shopify, WooCommerce, and BigCommerce.
Run a free 80-metric AI Visibility audit on any Shopify or DTC store URL in under 60 seconds.
Run a live, real-time audit against 14 AI crawlers & 80+ generative ranking signals.